Client: Jazerat Al Tasamim.
Designer: Mariam Islam
Content Writer & Marketer: Ghada El Hoseiny
Details: Marketing and Design Agency
Details: Marketing and Design Agency
I present our latest artistic and creative work from Jazerat Al Tasamem, a Kuwaiti digital marketing agency. Our Behance project for Jazerat AlTasamem showcases our expertise in digital marketing as we meticulously crafted a visually captivating narrative that epitomizes digital excellence. In the first campaign, we used a light-colored background to give the design a sense of elegance and creativity. We also used light orange and blue fonts to distinguish the titles and texts, giving the campaign a balance and visual harmony that attracts attention. We also carefully coordinated the design elements to ensure an enjoyable and practical user experience.
After that, I did gradual creative work, which gave a noticeable appearance to the designs until reaching the second campaign, to diversify and improve the users' remarkable viewing experience and enjoyment. In this campaign, we used a mix of bright colors, like blue and orange, because they represent the perfect combination of liveliness and brightness. The color blue is associated with calmness, while the color orange remains keen on admiration and altruism. This balance of colors attracts attention and adds a touch of excitement and liveliness to the design, making it attractive to the audience and uniquely highlighting our business. We highlighted the selection of keywords to attract the audience and how to highlight them in the design to make it easier for viewers to read. Our works are characterized by simplicity in design, including graphics, which allow the audience to hear the details efficiently and are consistent with the Kuwaiti specialty.
After that, we changed the visual identity to create a stronger identity that clearly expresses the success story of the work team. This step was done to attract viewers and inspire them to open and watch the video by using three lines to distinguish the old work and the previous journey from the new job and the future journey. This all comes within the framework of our preparation for a new and exciting journey as we seek to achieve a comprehensive change using design elements.
Our goal is to stimulate curiosity in viewers and further draw them into a new and enjoyable experience. Therefore, we created more creative, professional, and attractive designs after modifying the identity. This made me use the white background to make the blue and orange text more appealing and simply the marketing message for the clients.
